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Episode 458: Making Instagram Your Playground: A Fresh Approach to Social Media

In this episode, Kathi Lipp sits down with Julia Ubbenga, author of “Declutter Your Heart and Your Home,” to discuss a game-changing approach to Instagram content creation. If you’ve ever felt overwhelmed by the constant need to create fresh content for social media, this conversation will transform how you think about Instagram strategy.

Julia shares her journey from traditional publishing newcomer to Instagram success story, revealing how she launched a book just three months after having her fifth child. Listeners will discover practical strategies for repurposing content effectively, finding research-backed statistics to engage their audience, and approaching Instagram as a creative playground rather than a burdensome obligation.

Whether you’re struggling with Instagram overwhelm or looking to streamline your content creation process, this episode provides actionable insights that will help you work smarter, not harder, on social media.

What You’ll Learn:

  • How to repurpose content without appearing repetitive
  • Where to find compelling research and statistics for your niche
  • The optimal timing between creating and posting content
  • Strategic approaches to book launch social media campaigns
  • How to maintain authenticity while maximizing reach
Promotion

We are thrilled to announce that we no longer have unaligned promotions happening on our podcast!  Most of our sponsorship for the podcast now comes directly from you. We hope that you find value in this podcast. If you do, would you consider supporting us?

Your Host

About Our Guests

Promised Resources

Resources Mentioned

  • The Collective

    Kathi’s Favorite Things: A writing and creative community hosted by Writing at the Red House.

  • Susy Flory

    Kathi’s Favorite Things: Website of Susy Flory, referenced as a notable writer/mentor.

  • Tonya Kubo

    Kathi’s Favorite Things: Website of Tonya Kubo, creative partner and community manager.

  • Kathleen Kerr

    Kathi’s Favorite Things: About page for Kathleen Kerr, mentioned as an industry professional.

Full Transcript
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Episode Topics

AudienceAuthor TipsBook LaunchBusinessContent CreationContent RepurposingContent StrategyDeclutteringInstagramInstagram ReelsInstagram StrategyInstagram TipsJulia UbbengaMarketingMinimalismPlatformPodcastPublishingResearchSocial MediaSocial Media MarketingSocial Media StrategySocial Media TipsWritingWriting at the Red Houseaudienceauthor tipsbook launchbusinesscontent creationcontent repurposingcontent strategydeclutteringinstagraminstagram reelsinstagram strategyinstagram tipsjulia ubbengamarketingminimalismplatformpublishingresearchsocial mediasocial media marketingsocial media strategysocial media tipswritingwriting at the red house
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