Episode 467: The Surprising Power of Color: Why Your Brand Palette Might Be Holding You Back – Part 2

In this eye-opening episode of Writing at the Red House, Kathi Lipp and branding expert Tenneil Register return to tackle one of the most misunderstood aspects of author branding: color. If you’ve ever struggled to pick a color palette that feels like “you,” or worried that your colors might actually be confusing your readers, you’re not alone.

Kathi shares her own branding mishaps (including a memorable tea-party disaster), and Tenneil breaks down what color psychology really means for writers who want their brand to feel authentic, inviting, and memorable. You’ll get actionable advice on:

• How to identify colors that match the true feeling of your message and audience needs
• Why trendy palettes might be sabotaging your brand—and what to do instead
• How to avoid classic color combo fails (hint: not every red and gold pairing is inspired!)
• Which tools—like Canva and Lightroom—can make branding easier, even if you’re a design novice
• Where to find inspiration and ready-to-use resources to simplify the design process

Plus, you’ll hear real talk about balancing cozy vibes, bold statements, and faith-driven messages, all through the power of color.