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Episode 470: Don’t Dread the Send: Simplifying Newsletters with Templates and AI

Struggling to find the sweet spot between authentic connection and efficient newsletter creation? In this heartfelt episode, Kathi Lipp welcomes Roger Lipp and Tenneil Register back to the table for a down-to-earth discussion on automating newsletters without losing your personal touch. If you’re feeling overwhelmed by tech, tired of wrestling with templates, or wondering how to turn AI into an ally rather than a robot, you’re not alone! This episode dives deep into the practical systems that make newsletter creation easier—so you can focus on what matters: impacting your readers with your God-given story and voice. Learn how to use welcome sequences and templates (without endless design tweaks), discover why your newsletter’s heart matters more than your open rates, and get inspired to share even your chicken photos (no, really!). Whether you're stuck on subject lines or drowning in dashboard stats, you’ll walk away with new freedom, practical next steps, and a renewed sense of purpose for every send. Tune in and reclaim your writing, your community, and your message—one beautifully imperfect newsletter at a time.
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About Our Guests

Resources Mentioned

  • Claude AI (Anthropic)

    Official page for Anthropic's 'Claude' AI assistant, mentioned as a tool to open up in one window for newsletter help.

  • MailerLite

    Email-marketing platform referenced for automations, templates, and statistics dashboards.

  • Mailchimp

    Email service provider cited in the discussion, formerly used for welcome sequences.

  • ConvertKit

    Email platform that supports visual automations and sequences, recommended for writers.

  • Canva

    Online design tool for creating newsletter graphics.

  • Handmade to 100K

    Newsletter/community featuring work by Tenneil, called 'Handmade to a Hundred Thousand'.

  • Tractor Supply Co.

    Store featured as a 'grandparent registry' for chickens and eggs.

  • The Good Wife (TV series)

    Official streaming/show page for 'The Good Wife', recommended to watch after finishing a newsletter.

  • Writing at the Red House

    Home site for the podcast/brand, including retreats, coaching, and the Red House Writers Collective.

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Episode Topics

AIauthenticitychicken eggsChristian writeremail automationfaith and writingnewsletter best practicesopen ratesRoger Lippsoulful newslettersTenneil Registertemplateswriter community
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