Episode 472: From Three Words to a Book Deal: How "Jesus Was" Started with a Facebook Post

In this episode of Writing at the Red House, Kathi Lipp sits down with author (and soon-to-be Dr.) Susy Flory to unpack how a quiet, three-word Facebook post—“Jesus was non-violent”—became a 30-day conversation and, ultimately, a coauthored book with pastor Scott Johanningsmeier, published by Kregel. If you’re a writer who wants to test ideas without adding to the online noise, this story offers a practical, hope-filled roadmap. Listeners will hear how Susy used micro-posts to invite gentle dialogue, watched for authentic reader engagement, and let the idea simmer before shaping it into a proposal—despite industry hurdles like not being a megachurch pastor and pitching a compilation. You’ll learn how to create safer spaces for thoughtful discussion, discern when an idea has legs, and embrace unexpected partners and publishers who truly “get” your project. If you’ve ever wondered whether that one post might be the seed of your next book, this episode will help you listen to your readers—and to the Spirit—as you write.

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About Our Guests

Susy Flory

Susy Flory

New York Times Bestselling Author, Memoir Expert

Susy Flory is the New York Times bestselling author or co-author of sixteen books. A graduate of UCLA, she has a background in journalism, education, and communications. She is a breast cancer survivor and an adventurer, writing with celebrities, faith heroes, athletes, and more. She enjoys hiking, skiing, and caring for her ex-racehorse named Stetson.

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Susy FloryJesus WasKregel Publicationsthree-word postsFacebook seriesgentle online conversationsJesus was non-violenttesting book ideaslistening to readerscoauthoringScott Johaningsmeyersmall church big impactsocial post to book dealintrovert writersafe spaces onlinepublishing journeyplatform without ranting30-day serieswriting process
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