Episode 473: Don't Wait to Be Picked: Create Your Own In-Person Event with the 3 P's of Event Planning
In this episode, Kathi Lipp and guest Tenneil Register get practical about planning in-person events that actually serve your audience. Using the 3 P’s—Purpose, People, Promise—they show you how to design gatherings that create belonging, offer real results, and gently grow sales at your book table. Listeners will hear:
How to start with the feeling and promise your event delivers—before you pick the date or venue - Ways to serve (not sell) at your book table, including simple bundles and integrity-first recommendations
Real-world event formats for writers and speakers: launch parties, workshops, and retreats
Ideas for specialized ministry events like grief workshops during the holidays
A “scrappy to sacred” story of launching events with limited space and budget—and why that’s more than enough
If you’ve wanted to connect your message to people in real life—but felt overwhelmed or unsure where to start—this conversation will help you plan an event that’s doable, meaningful, and built around the people you’re called to serve. Stay tuned for next week’s nuts-and-bolts episode on creating your minimum viable event.
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Your Host
About Our Guests
Promised Resources
- Clutter-Free Home
Book by Kathi Lipp about organizing your home
- Kickstart to Clutter-Free
14-day decluttering e-course
- Clutter Free for Life
Ongoing membership for daily decluttering habits
Resources Mentioned
- Writing at the Red House
Official home-base for retreats, coaching, and podcast
- Shop R7
Home decor and vintage goods store owned by Tenille Register, hosting events
- Tenille Register
Personal website and blog of author and speaker Tenille Register
Full Transcript
Episode Topics

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