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Episode 473: Don't Wait to Be Picked: Create Your Own In-Person Event with the 3 P's of Event Planning

In this episode, Kathi Lipp and guest Tenneil Register get practical about planning in-person events that actually serve your audience. Using the 3 P’s—Purpose, People, Promise—they show you how to design gatherings that create belonging, offer real results, and gently grow sales at your book table. Listeners will hear:

  • How to start with the feeling and promise your event delivers—before you pick the date or venue - Ways to serve (not sell) at your book table, including simple bundles and integrity-first recommendations

  • Real-world event formats for writers and speakers: launch parties, workshops, and retreats

  • Ideas for specialized ministry events like grief workshops during the holidays

  • A “scrappy to sacred” story of launching events with limited space and budget—and why that’s more than enough

If you’ve wanted to connect your message to people in real life—but felt overwhelmed or unsure where to start—this conversation will help you plan an event that’s doable, meaningful, and built around the people you’re called to serve. Stay tuned for next week’s nuts-and-bolts episode on creating your minimum viable event.

Promotion

We are thrilled to announce that we no longer have unaligned promotions happening on our podcast!  Most of our sponsorship for the podcast now comes directly from you. We hope that you find value in this podcast. If you do, would you consider supporting us?

Your Host

About Our Guests

Promised Resources

Resources Mentioned

  • Writing at the Red House

    Official home-base for retreats, coaching, and podcast

  • Shop R7

    Home decor and vintage goods store owned by Tenille Register, hosting events

  • Tenille Register

    Personal website and blog of author and speaker Tenille Register

Full Transcript
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Episode Topics

purpose people promisein-person events for writersChristian speakersbook table strategyserving not sellingbook bundles pricinglaunch party ideasgrief workshop ideaschurch event planningsmall group retreatsaudience research surveybelonging at the tableR7 ReclaimKathi LippWriting at the Red House podcastminimum viable eventintegrity in sellingwomen’s ministry eventsTenneil Register
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