Episode 488: The Publishing Decision No One Can Make for You: Weighing Traditional, Indie, and Everything In Between
Are you stuck trying to figure out whether to self-publish or pursue traditional publishing? You're not alone. This decision can feel overwhelming, especially when you're juggling life responsibilities while pursuing your writing dreams.
In this special replay from last year's Path to Publish conference, Kathi Lipp sits down with Sherri Johnson—a literary agent with the Gardner Agency who has also self-published 14 books and been traditionally published. Sherri offers a unique perspective that few in the industry can provide: she's literally done it all.
What You'll Learn in This Episode
The key differences between traditional publishing and self-publishing
What the "Big Five" publishers are and how smaller presses differ
Why hybrid publishing might not be your best option (and what to watch out for)
The advantages of traditional publishing: expertise, marketing support, and validation
The advantages of indie publishing: freedom, speed, and a bigger slice of the financial pie
Why you shouldn't view self-publishing as a "consolation prize"
The Bottom Line
As Sherri reminds listeners, you get to decide. Whether you're drawn to the validation and support of traditional publishing or the freedom and speed of indie publishing, the choice is yours. The only thing you can't control is whether a publisher says yes—but that doesn't mean self-publishing is settling. It's simply a different path with its own unique rewards.
About Our Guest
Sherri Johnson is a literary agent with the Gardner Agency, a self-published author of 14 books, and has also been traditionally published. Her diverse experience gives her unparalleled insight into all aspects of the publishing industry.
This episode is Part 1 of Sherri's Path to Publish session. Stay tuned for Part 2, where she dives into practical questions to help you decide which path is right for you!

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About Our Guests

Sherri Wilson Johnson
Literary Agent and Fiction Writer
Promised Resources
- Red House Writers Collective
Comprehensive membership with structure and guidance (The Course, The Coaches, The Campfire, The Check-Ins, and The Community) to support consistent writing progress.
Resources Mentioned
- Gardner Literary Agency (Rachelle Gardner)
Full-service literary agency representing fiction and nonfiction; agents bring industry knowledge and relationship-based guidance.
- To Dance Once More by Sherri Wilson Johnson
Christian historical romance set in post-Reconstruction Florida; Sherri Wilson Johnson’s self-published novel with hundreds of Amazon reviews.
- IngramSpark
Online self-publishing service for printing, distribution, and management of print and ebooks.
- Amazon Kindle Direct Publishing (KDP)
Amazon's self-publishing platform for ebooks and print books.
- Focus on the Family
Christian ministry; example of media and speaking opportunities for authors.
Some links may be affiliate links. Purchasing through them supports our show at no extra cost to you. Thank you!
Full Transcript
Episode Topics

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