Episode 491: Self-Published to Traditionally Published: What Actually Moved the Needle (And What Didn't)

Have you ever wondered what it really takes to go from self-published author to landing a traditional publishing contract? If you've been dreaming of seeing your book on shelves with a traditional publisher's backing, this episode pulls back the curtain on exactly what that journey looks like.

What You'll Discover in This Episode

Sue Donaldson joins the podcast to share the real, unfiltered story of how she went from four self-published books to signing her first traditional publishing deal for her book Never Alone. Whether you're just starting your writing journey or you've been self-publishing for years, Sue's insights will help you understand what publishers are actually looking for.

The Unexpected Advice That Changed Everything

Sometimes the best feedback comes from unexpected places. Sue shares how her daughter's blunt critique—"Mom, is this a Bible study?"—became the turning point that shaped her entire book. Learn why being open to tough feedback (even from family members) can transform your manuscript.

Book Proposal Strategies That Stand Out

With publishers receiving hundreds of proposals, how do you make yours memorable? Sue reveals two specific techniques she used that made her proposal easy to navigate and compelling to read—including a simple table of contents trick that most authors overlook.

Building Platform When Speaking Gigs Are Scarce

If you've relied on speaking engagements to grow your audience and those opportunities have dried up, you're not alone. Sue shares practical alternatives, including how Instagram giveaways became an unexpected source of new followers during a speaking dry spell.

The Hardest Part of Traditional Publishing

Getting the contract is just the beginning. Sue gets honest about what surprised her most about working with a traditional publisher—and why letting go of control might be harder than you think.

Key Takeaways for Your Publishing Journey

• Start gathering endorsements early—Sue had 21 people willing to endorse her book before she even had a publisher

• Make your book proposal scannable with a clear table of contents

• Match your pain points with how you address them in parallel bullet points

• Consider your book as a ministry tool, not just a product to sell

• Be willing to self-publish if traditional doesn't work out—believe in your message either way